Switch Creative Group is a marketing and design firm that seeks to strategically position its clients’ brands through creative and interactive communications. Their services include brand development, corporate identity, interactive design, web development, and content development. Please share if you think others would benefit
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08
Jul
2010
Switch Creative
07
Jul
2010
Italian Restaurant Wine Puts Us In A Good Place
In April, Maggiano’s launched a new private label of wine called Salute Amico in partnership with Ruffino Winery. Reap’s role was set out to leverage Maggiano’s e-mail database to drive traffic into the restaurant and resulting sales to the new Italian restaurant wine. As outlined in a case study by Ion Interactive, the campaign converted at an incredible 73% immediately, far above the industry average of 2 – 4% according to Fireclick and MarketingSherpa. Additionally, our articles published on the Ecordia platform indexed nicely and is still receiving good organic traffic due to quick, effective search engine rankings on a (Click to read more…)
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06
Jul
2010
NarrowSearch
NarrowSearch is an auxiliary of Switch Creative Group. They function to develop content-rich articles and blog posts for brands to organically increase search engine results; with the goal of increasing clients’ web traffic—and revenue. Please share if you think others would benefit
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05
Jul
2010
ion Interactive
ion interactive’s LiveBall cloud-based landing page software platform creates, tests and optimizes advanced landing experiences. Landing pages, microsites and conversion paths are quickly and easily created, optimized and managed using a seamless combination of content management, testing and analysis. The platform drives results that average three times industry averages. Please share if you think others would benefit
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05
May
2010
Maggiano’s Little Italy
Background Maggiano’s has 44 restaurants across the United States, and one international location in Saudi Arabia. The restaurant specializes in Italian-American cuisine, featuring both classic and contemporary recipes. It is owned by Brinker International, Inc. The Challenge In April 2010, Maggiano’s launched a new private label of wine in partnership with Ruffino. After the product launch, Maggiano’s goal was to get customers into the restaurant to try the new wine. Reap Marketing set out to leverage Maggiano’s e-mail database to drive traffic into the restaurant. The Solution Reap used Maggiano’s extensive customer database to send out an e-mail offer that (Click to read more…)
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