About the Author: Brice McBeth
Brice is passionate about making marketing do more to the bottom line. Brice has more than 15 years of digital marketing and technology experience. His practices and methodologies are rooted in behavioral analytics after having started his career at IBM where he was the Product Manager for IBM SurfAid Analytics (now Coremetrics). After leaving IBM, Brice developed his expertise in Conversion Optimization and Lead Generation on the client side in his work with companies such as AMD, Direct Energy and Bluegreen Communities. Brice now is the Owner & Principal at Reap Marketing.