What good is traffic if no one buys anything?
In web marketing lingo, a “lead” is when someone comes to your site and actually does what you want them to do. The rate of visitors who get converted into leads on most websites is about 1%. So that means 1 out of every 100 people will buy your product, fill out your contact form, take your survey, etc.
Most web marketers treat it like a numbers game: “we know 1 out of 100 visitors will make a purchase, and we want 50 purchases, so we just have to get 5000 visits.” Their goal is to get enough traffic to make that 1% worth the effort. But what about the other 99%? Why didn’t they make a purchase? Were they genuinely not interested in the product? Or did the page load too slow so they left? Or did they have a particular question and couldn’t find an answer? What if they really do want your product but just need a little help?
What if we could try out some simple changes to your website, your ad copy, your PPC keywords, your email subject line, or any of a thousand other tiny details, and push that 1% up to to 2%? What if we could get it to 5%? Or 10%? All of a sudden, getting those 50 purchases sounds a lot easier.
The truth is, getting people on your website is easy. But getting them to do what you want is… well, it’s really not that hard. You just have to figure out how to say the right thing in the right way to the right person at the right time.
Fortunately for you, we happen to be experts at doing just that.
Here’s how we do it:
Landing Page Design & Development
Creating a landing page is all about tailoring a specific message to visitors or clients. It’s an area to test, optimize, and learn about the visitors on the website, with the goal of them doing something specific on the page, whether it’s filling out a form or buying a product. We have found that landing pages can garner conversion rates of over 20% for clients, by allowing the clients to focus on the core message of the specific landing page.
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Call To Action Design & Testing
A CTA is a “call to action.” Meaning that we involve a designer to make a flashy or compelling image or graphic to draw a visitor in, with the goal of getting them to do something on that page specifically. Over time, we test these CTAs to see exactly what works for a specific website.
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Form Design & Testing
Sometimes going along with a CTA, a new form design is us testing to see what type of forms work for a specific page or website. We regularly do tests on where the form is located on a page, what color it is, what types of questions we are asking, how long it is, and even where the submit button is. Never accept something that works well. Let’s make it work better!
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Implementing AB & Multivariant Tests
These tests can determine impact from changing the formatting on a page, moving around images, inserting a video, or even a credentials section, with the goal of getting more conversions on a website. We’ll test different elements of a website until we are able to figure out what your audience responds to the best. Keep this in mind: ABT. Always Be Testing.
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Analyzing & Recommending Design Changes
We run your site through our own in-depth review process to come up with an overall grade for the effectiveness of your website along with a prioritized list of ideas and recommendations. Sometimes we recommend a top-to-bottom overhaul, sometimes just a few tweaks, and sometimes we think more testing is in order. But no matter what changes need to be made, the end result is a website that gets a ton of traffic with a huge percentage of those visitors taking the exact action we want them to take.
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