“We’ll deliver marketing solutions that maximize your ROI”… it’s sooo cliche… it’s sooo predictable.. it’s so mind-numbing.
“We’ll optimize your website to help increase your bottom line”… also cliche.. predictable.. mind-numbing.
“We’ll build an interactive strategy to help build brand awareness”… uggghhh… I’m done.
Question: How much would you pay to have someone *help* deliver solutions designed to increase your bottom line or to have someone *help* you creatively develop brand awareness?
Answer: If you are running a marketing campaign responsibly, you *should* pay anywhere from 5-20% of the incremental revenue that can be directly attributed to your new marketing campaign.
So what if you don’t have the bankroll to invest that up front, or else you’re not sure exactly what you will get in return for your efforts? Your options there become more limited. You see, most agencies and marketing groups bill based on hours, “impressions” or a percentage of your overall marketing spend, but guarantee no results. That can be frustrating.
You might then consider bringing in someone internally to save money. That specialist would require a salary… then there are benefits, plus time off, plus training, plus office space, plus a computer, plus software… it all adds up. Still, there are no guarantee of results and you’ve now made a resource commitment to someone who can only do one thing well or can do a lot of things mediocrely. Now your expectations aren’t met and nobody is happy.
What if you found an agency that ran their program for free.. no risk and no commitment. You pay for only good quality leads that have a high odds of converting. If the leads aren’t of good quality, then you cancel the service. Budgets become irrelevant because the outcome is directly tied to incremental business. And the agency is motivated NOT to be as creative as possible, but to use their creativity to generate more leads.. and better leads. So your expectations have been exceeded and everyone is happy.
This is the fundamental idea behind a new offering we’re developing at Reap. There are some performance-based lead generation services out there that are based on a technology or platform. Reap is neither. Reap works with a network of professionals who are the best in their area and who have made our clients successful. We coordinate their efforts in a very calculated manner, operating much like an entire virtual marketing department dedicated to generating leads. We’ve become quite good at it and in many cases are confident enough to put our paycheck on the line for it.
While most of our clients are on either on a fixed rate or retainer based program, this free marketing program would be right plan for you if..
- You are good at converting prospects to sales… you just need more prospects
- You currently receive little to no leads through your website
- You don’t currently have a marketing budget, but have ambitions to implement new programs
- You have little or no time to micro-manage an agency’s deliverables or time
- You prefer to sit back and let the experts do what they do best as long as you’re reaping some measurable benefit
- You prefer to pay for what you get… and prefer to not pay for what you don’t get (Yogi Berra’ism?)
- Agency retainers make little to no sense to you
Of course, we’ll always work with you on a more traditional model if a predictable cost is your priority. But if any of this seems in the least bit interest to you, then please give us a call. We’d love to talk to you about how we can put this idea to work for you.