Reap Marketing

Read the entire article at SearchEngineLand.com

Excerpt from the story:

Surprisingly, even when advertisers show up in the number one organic search result position, 50% of clicks they get on ads are not replaced by clicks on organic search results when the ads don’t appear.

“It is a very surprising result, and, I think in some ways, it runs counter to what people would think but the data speaks for itself,” said Chan.

The study found that 82% of ad clicks are incremental when the associated organic result is ranked between 2 and 4, and 96% of clicks are incremental when the brand’s organic result was 5 or below.

About Brice McBeth

Brice McBeth

Brice is passionate about making marketing do more to the bottom line. Brice has more than 15 years of digital marketing and technology experience. His practices and methodologies are rooted in behavioral analytics after having started his career at IBM where he was the Product Manager for IBM SurfAid Analytics (now Coremetrics). After leaving IBM, Brice developed his expertise in Conversion Optimization and Lead Generation on the client side in his work with companies such as AMD, Direct Energy and Bluegreen Communities. Brice now is the Owner & Principal at Reap Marketing.

View all posts by Brice

Connect with Brice: