First days on the job can be nerve-wracking. Of course I had no idea what to expect on day one at Reap, but I can confidently say it was quite enjoyable. There are a lot of new programs and lingo to learn, but Brice and Luke were happy to walk me through it all while throwing a couple of friendly jests in my direction. After yelling “cool!” a bit too emphatically more than a few times (how awesome is Ifbyphone, a company that provides unique phone numbers for our pages and allows us to track callers?) the team knows what (Click to read more…)
Read more
29
Sep
2010
Give Me a “R”! Give Me an “E”!
27
Sep
2010
Business Marketing 101
Who said I didn’t learn anything in college? I decided to look over some old notes the other day regarding important business and marketing concepts from one of my Business Marketing classes I took at TCU. My goal was to take a walk down memory lane and see if any of the lessons I was taught actually applied to the real world, or even better… the Reap World. Lesson 1: Marketing Basics – The Marketing Strategy Equation Marketing Strategy = Target Market + Marketing Mix Target Market: a) Segmentation Alternatives: Consumer – Geographic, Demographic, Psychographic, Behavioral Business – Organization type, (Click to read more…)
Read moreThis is relevant to a few recent conversations I’ve had relative to text-based emails and mobile-friendly websites. iPhone only makes up ~24% of user base. Blackberry has a awful web browser and email viewer (opinion), but 40% of users are still on that platform (fact). Microsoft and Palm aren’t much better (opinion). Matt Fry from Switch Creative said “I think the most interesting thing about this chart is that Google’s Android platform is the only one that’s grown in that period. It pretty much dominated the market.” Courtesy of comScore via EverythingAndroid.org: This second chart shows share of 2010 Q2 (Click to read more…)
Read more