I know this is two posts in a row with something related to Minnesota professional sports. I do have other interests, although my girlfriend will tell you otherwise. But, this article would be interesting no matter what team it related to. Interesting take on the benefits of thinking like a small business, no matter how big your business gets. Courtesy of Bruce Schoenfeld and Entrepreneur Magazine. Jim Pohlad inherited a failing team–the Minnesota Twins–on the verge of disappearing from baseball. What saved it? Thinking like a small business. There’s a buzz in the air in downtown Minneapolis on an overcast (Click to read more…)
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29
Jul
2010
The Turnaround Artist
27
Jul
2010
Business Clichés: “Leveraging Synergies”
It just rolls off the tongue. It’s fun to say and makes you feel important. But who actually “amalgamates the operations of several different but related companies” after saying they’re going to do it? Reap does. Specifically, we work with over 10 different complimentary and supplementary business partners to create a well-working operation that can all contribute to a unified strategy. We do it every day. Recently, Reap managed a team of vendors specializing in supplementary services (design, email, analytics, multi-variant testing, content development, and more). These vendors worked together with Maggiano’s marketing to launch a multi-media campaign for Maggiano’s (Click to read more…)
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22
Jul
2010
Sandy Cove Ranch
Case study available by presentation. Request a walkthru by contacting using the form on the left side of this page. Please share if you think others would benefit
Read moreFeels so great to receive these types of notes. Thanks for the opportunity to work with you, Macey! For everyone else, please be sure to visit www.davisadvocates.com. Davis Advocates provides consulting and advocacy for clients with local, state or federal public policy needs. Please share if you think others would benefit
Read moreThis video makes me feel (marginally) better about spending a few extra minutes downloading Garmin Forerunner data, finding new music on iTunes, and generally surfing the web. But consider the time-management lesson here.. as a passionate business person, it’s difficult to disconnect from work when there’s a seemingly endless lists of tasks to accomplish at any given time. Face it, the list IS endless.. even Warren Buffet doesn’t work 24 hours a day.. so the key is to prioritize and then surround yourself with talented people who are also making significant contributions to the success of the organization. As a (Click to read more…)
Read moreThe stars have aligned and my passions for film, my marketing career and the Minnesota Vikings have finally collided. As an avid moviegoer I am always keeping track of the up-and-comers at the box office. I check the blogs, read the reviews, and try to keep as up to date as I can with the goings on of the film industry. So, when one of the most talented (and one of my personal favorite) men currently making movies is about to release his new film in July, you know I am going to be on any/all news and updates like (Click to read more…)
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08
Jul
2010
Switch Creative
Switch Creative Group is a marketing and design firm that seeks to strategically position its clients’ brands through creative and interactive communications. Their services include brand development, corporate identity, interactive design, web development, and content development. Please share if you think others would benefit
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07
Jul
2010
Italian Restaurant Wine Puts Us In A Good Place
In April, Maggiano’s launched a new private label of wine called Salute Amico in partnership with Ruffino Winery. Reap’s role was set out to leverage Maggiano’s e-mail database to drive traffic into the restaurant and resulting sales to the new Italian restaurant wine. As outlined in a case study by Ion Interactive, the campaign converted at an incredible 73% immediately, far above the industry average of 2 – 4% according to Fireclick and MarketingSherpa. Additionally, our articles published on the Ecordia platform indexed nicely and is still receiving good organic traffic due to quick, effective search engine rankings on a (Click to read more…)
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07
Jul
2010
Ecordia’s Lead Maverick
The Ecordia Content Hub is a turn-key search content publication platform. This web-based application helps you quickly optimize your text and publish to our search optimized landing pages. It’s the perfect SEO solution for every business, whether you’re looking to get your company search rankings or wanting to take over more of the search engine results page (SERP) real estate. Please share if you think others would benefit
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06
Jul
2010
Enjoy This Picture of Me Sunbathing Topless
It was 111 degrees today… or maybe not exactly, but it seemed like it. There was a cloud or two, so technically it got down to about 90, I think. But it was still about 99% humidity. Uhh.. It’s hard to believe that it was just a couple of months ago that it was almost “too cool” to get in the pool. You know those few weeks in the late spring when you’re getting in the pool.. and somewhere between the time that the water gets to your knees and gets to your nipples, you have to stop and take (Click to read more…)
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